All You Need To Know About The Midwest Fashion Conference

 In Culture

On Oct. 18 from 9am-4pm, Saint Louis Fashion Week presents the 2014 Midwest Fashion Conference. This conference, Forum For Fashion, is the first of its kind in the Midwest and will be an exploration and examination of the impact of fashion on cities, culture and economy. The landscape of fashion is ever-changing and this year, St. Louis solidifies itself as a major mid-country power player in the fashion industry by hosting this innovative summit.

Photo by ALIVE Magazine. Forum for Fashion

Photo by ALIVE Magazine.

At the Steinberg Auditorium at the Sam Fox School of Design & Visual Art in Washington University, Saint Louis Fashion Week concludes with a day devoted to a discussion about fashion across multiple platforms, promoted by questions, considerations and observations by renowned industry leaders, scholars, civic leadership and community advocates.

Tickets are available for $50-75 and include breakfast and lunch. VIP tickets include an exclusive tote bag, t-shirt and gift items. All students receive 50 percent off. Email for more information on student discounts or to sponsor a student.

Learn more and purchase tickets at

Photo courtesy of Washington University.

Photo courtesy of Washington University.



9am: Coffee Breakfast & Registration

10am: Saint Louis Fashion Fund presents Fashion as a Civic Agenda
A discussion moderated by Fern Mallis (Creator of NYFW), Stan Herman (Renowned fashion designer and former president of CFDA), Gary Wassner (CEO, Hilldun Corporation), Derek Blasberg (Editor-at-Large, Harper’s Bazaar) and Timo Weiland (Designer).

11am: Fashioning a Community in St. Louis
A town hall discussion featuring local civic and cultural leaders and moderated by Jill McGuire (Executive Director, Regional Arts Commission).

12pm:  Soup & Salad Lunch Presentation
A lecture with Jennifer Ingram (Lecturer, Sam Fox School of Design & Visual Art).

1pm: Color and the Social Marketplace
A lecture by Cheryl Wassenaar (Associate Professor & Chair of Design, Sam Fox School of Design & Visual Art).

1pm: The Art of Storytelling in Fashion: A look at impactful styling, photography and narrative for brands and blogs
A panel discussion moderated by Sarah Stallmann (Fashion Editor, ALIVE Magazine) with Lara Eurdolian (Founder & Editor, and, Attilio D’Agostino (International Fashion Photographer; Fashion Director, ALIVE Magazine; Founder,, Marcia A. Masulla (Co-Founder & Managing Partner, Nashville Fashion Week; Editor & Community Development Manager, 12th & Broad, a Gannett Company) and Elizabeth Wiseman (Photographer).

 1:40pm: Grey is OK: Between the simultaneous adoption and rejection of roles, tropes and modes in contemporary feminism
An artist talk by Heather Bennett (Lecturer, Sam Fox School of Design & Visual Art).

2:20pm: What’s Trending? Fashion’s Current Makeover
A lecture by Robin Verhage-Abrams (Associate Professor, College of Art, Sam Fox School of Design & Visual Arts, Washington University in St. Louis) and Kedron Thomas (Assistant Professor, Department of Anthropology at Washington University in St. Louis).

1:40pm: Brand Smart: Brainy Solutions for Creating Your Marketing Plan
Presented by Fashion Group International St. Louis with Kelly O’Malley (Principal, O’Malley Hansen Communications), Megan Zietz (Creator and Editor,, Jackie Schmitt (Director of Online Marketing, Deck Internet Solutions) and Jessica Nunez (President, Nunez PR Group) and moderated by Lori Coulter (President and Founder, Lori Coulter Made-to-Order Swimwear).

2:40pm: The Business of Fashion: A Look at Entrepreneurship in the Fashion & Lifestyle Space
A panel discussion and Q&A presented by Husch Blackwell with Alisha Huls (Attorney, Husch Blackwell), Melissa Hall (Independent Designer Consultant; Instructor, Fashion Institute of Technology; Founder,, Tracy Kennard (Founder and Brand Strategist, Kennard & Daughters).

3:30pm: Networking Happy Hour and Shopping at BUTIK

9am-4:30pm: BUTIK, Saint Louis Fashion Week’s official marketplace will be open and free to attend.

Parking: Complimentary parking will be available at Washington University in St. Louis.
Check in: The 10am panel discussion is free and open to the public. All other guests will check in by using their first and last name. Anyone with the $75 ticket level will receive a tote bag.
Food: Breakfast and lunch will be available for ticket-holders only.

Don’t be left out of this unique learning experience and chance to network and mingle with some of the world’s most talented fashion innovators. Reserve your spot in sartorial history here. 

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