ALIVE on the Scene: Brown Shoe's Anniversary Party in NYC

 In Style
brown shoe

The view from 4 World Trade Center. Photo by Scott Rudd.

When ALIVE received the invitation to celebrate Brown Shoe’s 1ooth anniversary on the New York Stock Exchange at the incredible 4 World Trade Center in NYC, I was there in a New York minute.

Walking into the swank event, it was clear I was in the midst of a momentous occasion. Every detail of the party had the unmistakable class and style of Brown Shoe written all over it—from the walls of fabulous shoe silhouettes (all current Brown styles and brands) to the paparazzi-filled red carpet and the absolutely stunning view of the New York skyline. Every little touch (did I mention the oyster bar, bacon and bourbon shots, and adorable mini grilled cheeses?) was impeccable.

A spot near the red carpet with a glass of champagne in hand was the place to be. I was able to spot tons of the celebs on the who’s who guest list, including Fergie (who I was able to meet and snap a selfie with later in the night), Jennifer Hudson (whose unbelievable live performance was a hands-down highlight of the evening), Estelle, DJ Kiss and St. Louis’ own Nelly.

Also prevalent among the crowd were major fashion industry influencers: Kenneth Cole, Sam and Libby Edelman, Franco Sarto, STL’s Derek Blasberg and Laura Kathleen Baker, as well as countless high-profile fashion bloggers and editors from the likes of Vogue and other national mags.

CEO Diane Sullivan was a stunning and gracious host, whose heartfelt speech before the live performance by the spectacular Grammy-winning Jennifer Hudson gave a personal shout-out to the St. Louisans in the crowd who’ve supported Brown no matter what.

“I’m sure when the NYSE papers were signed a century ago, no one could imagine the beautiful view surrounding us this evening,” Diane said. “They had no idea we would become a $2.5 billion shoe company, selling more than 80 million pairs of shoes each year. And they certainly weren’t posting and tagging pictures with #Brown100. We have come a long way. And it would not have been possible without you…”

So, in honor of #Brown100, here are my top picks of the many unforgettable moments last night…


Photo by Scott Rudd.

Diane Sullivan

Brown Shoe Company CEO Diane Sullivan. Photo by Scott Rudd.




Diane Sullivan. Photo by Scott Rudd.

Jennifer Hudson

Jennifer Hudson’s live performance. Photo by Scott Rudd.



Fergie. Photo by Scott Rudd.

Libby and Sam Edelman. Photo by Scott Rudd.

Diane Sullivan, Kenneth Cole and Libby Edelman

Diane Sullivan, Kenneth Cole and Libby Edelman. Photo by Scott Rudd.


Estelle. Photo by Scott Rudd.

Franco Sarto, Diane Sullivan and Carlos

Franco Sarto, Diane Sullivan and Carlos Molina. Photo by Scott Rudd.

derek blasberg

Derek Blasberg and Diane Sullivan. Photo by Scott Rudd.


Jennifer Dulin Wiley. Photo by Scott Rudd.

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