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The ALIVE reader doesn’t wait for life to come to them, they create it. You can find them wearing vintage to a Broadway play or Celine at Sunday brunch. They’re the ones wrapping a bike ride along the river with a pint at a craft brewery, or sitting patio-side with friends over a plate of farm-to-table fare. They love Instagramming from a gallery opening and running a 5k for a cause they are passionate about. They are confident in their own skin and love bringing together like-minded people who see the potential of living in St. Louis. They’re the influencers, the change makers, the culture creators.