A Gentlemans Haven

One of STLs cornerstone menswear shops is looking sharper than ever in its new location.

 

It’s out with the old and in with the new at Moris Men’s Shop this season. The Central West End menswear boutique, formerly known as Moris Fashions, recently changed locations and went through a major rebranding. Owner and co-founder Brian Smith capitalized on the move to give his shop a full-blown makeover—with updates to not only the appearance of the shop, but also the merchandise.

Smith says the new space feels more like a “men's club meets turn-of-thecentury saloon” than a boutique, and we couldn't agree more. Deep blue walls set off vintage furnishings and rustic wood fixtures filled to the brim with Ben Sherman button-downs and John Varvatos jackets. An assortment of belts and accessories adorn shelves artfully arranged throughout the cozy space. Inspiration for the overhaul comes from some of Smith's favorite stores in New York, which he says feels like a perfect fit for his clientele.

As part of the rebranding, Moris is shifting its focus to sportswear, adding labels like Original Max's Garments, Astronomy, Johnnie-O and DL1961. But longtime fans need not worry; this doesn’t mean the store has abandoned its identity. Moris still offers made-to-measure suits, just in smaller quantities than in years past. Shoppers are encouraged to make themselves at home—have a cocktail, watch the game and, of course, try on some clothes.

Moris Men's Shop, 226 N. Euclid Ave., 314.361.6800.

 

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Photo credit: Kalie Long

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