4 Hands Takes Its 1220 Spirits Brand to the Next Level

 In Food, Sponsored

4 Hands Takes Its 1220 Spirits Brand to the Next Level

Beer lovers have long flocked to 4 Hands Brewing Co. to have their pint glasses filled with full-flavored stouts and fruity IPAs. But last year, with the introduction of 4 Hands’ 1220 Artisan Spirits line of botanically inspired gins and vodkas, those who prefer liquor to lagers have raised their cocktail glasses and copper mugs in celebration.

In just nine months, 4 Hands’ 1220 Origin Gin has become a go-to for gimlets, fizzes and martinis at restaurants across the region. Although it was only offered in the St. Louis market until recently, it quickly became the fifth-largest premium gin brand in the state and the foundation for 4 Hands’ venture into a new beverage territory.

4 Hands Takes Its 1220 Spirits Brand to the Next Level

“We’re passionate about beer, but we also feel there’s a unique opportunity for hypercreative spirits,” says Kevin Lemp, founder of 4 Hands and 1220. “With our gin, for instance, you start with a juniper base, but the rest is up to you. You have this beautiful canvas to play with. That’s how we’re looking at our spirit portfolio: As an opportunity to expand our creativity.”

The popularity of 1220 Origin led to the creation of 1220 Barrel Reserve Gin, which derives its woodsy, spicy bite from its time in barrels secured from Big O Ginger Liqueur’s Reserve program. Over the next few weeks, a new seasonal gin, infused with butterfly-pea flower tea and inspired by the crème de violette aviation cocktail, will also join the family.

For vodka lovers, they feature a year-round vodka, Encrypted, made and expertly distilled with Missouri corn. 4 Hands has also released a chamomile and ginger vodka to add warmth to winter-focused cocktails, and as the season melts into spring, it will launch an orange blossom and honey option that incorporates the sweetness and scents of spring florals. In addition, a Campari-inspired aperitif tinged with violet essence and a bittersweet amaro with botanical and cola undertones will round out 4 Hands’ super premium tier.

4 Hands Takes Its 1220 Spirits Brand to the Next Level

Artisan cocktails on the go, wherever you may be

In December, the classic gin and tonic cocktail made its way from behind the bar and into 4 Hands’ canning facility. The 1220 Canned Gin and Tonic—now available at local retailers—blends Origin Gin with 4 Hands’ house tonic to ensure that fresh, bitter flavor is always at hand.

The distillery is currently developing other gin-based canned varieties, including one enhanced with cucumber and elderflower, as well as a gin boogie featuring splashes of lime and cherry. It’s also crafting its own club soda and ginger beer in-house to bring canned Moscow mules and a vodka-based lemonade and lavender mix to shelves in the coming months.

4 Hands Takes Its 1220 Spirits Brand to the Next Level

For Lemp, just as important as meeting the tastes of cocktail connoisseurs is creating a community that connects them to the 1220 line and each other.

“I think 4 Hands is a company that looks to build our brand through experiences. Whether that experience is our annual Lupulin Carnival [coming up on May 18] or our City Wide Nights, when we rent out the Becky Thatcher and get out on the river for the evening, we have some pretty neat concepts we’ll be launching. We really want to create an incredible experience within our distilled portfolio over the next year.”

Visit the 1220 website or follow them on Facebook for more details about the spirits lines. To stay in the know about 1220 product launches this spring, follow them on Instagram.

All images courtesy of 4 Hands Brewery.

This post is brought to you in part by the mentioned organization. Thank you for supporting the companies that keep ALIVE and Guided growing. 

Recommended Posts
8 St. Louis Staples + 1 New Venue for Delicious Diner FoodHello, Sunshine! A St. Louis Spring Guide to the Arts